Testing Express Pool service

Using Experiments to Launch New Products

More than ever before, managers are using large-scale randomized controlled trials (i.e., experiments) to guide decisions. This has led to impressive gains for organizations ranging from Amazon to the UK government. We are excited about the rise of experiments in organizations and have spent much of the past few years thinking about how to design and interpret them. At the same time, we’ve seen that experimentation remains uneven across and within organizations, and many companies struggle with ways to start or expand experimenting. ….[READ]